The mission of the Business Champions is to utilize the network of CEO Council members and community leaders to serve as champions who will engage in business retention, attraction and expansion efforts; providing leads to the GPEDC and in the process encouraging the development a regional identity/brand.
Meetings have focused on regional branding, business attraction strategies, and targeted industries and companies.
Below is the elevator pitch that the Business Champions created to market the Peoria Area to business professionals.
Why Choose Peoria?
“It’s in the middle of everywhere and you can make more money here.”
Peoria is a centrally located mid- sized hub with big city amenities and strong and inclusive midwestern values and work ethic. Peoria is large enough to provide a readily available, trainable and sustainable workforce, access to all modes of transportation, and an innovative and ever-growing healthcare system. Peoria boasts the highest quality education at every level from STEM based programs beginning as early as elementary school, a remarkable public school district, community college, a nationally recognized major university and a four year medical school. Yet, Peoria’s true value lies in the affordable cost of living, significantly shortened commute times, and a multitude of service organizations that reflect the philanthropic nature of the region and allow each and every person to make a difference. Because of its diverse and collaborative nature, Peoria is certainly a place that everyone can call home.